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Every week, msnbc.com entertainment producers Gael Fashingbauer Cooper, Denise Hazlick, Paige Newman, Kurt Schlosser and Anna Chan weigh in on topics ranging from TV commercials to movie hype to the latest celebrity blunder. We're not ashamed to admit our love for bad TV or reveal what's on our iPods, and invite you to join the conversation via your comments.



The Moon rulz Boston: Aqua Teens shut down Beantown

Posted: Wednesday, January 31, 2007 2:22 PM by Gael Fashingbauer Cooper
Filed Under:

The Boston story is shake-your-head unbelievable, at least if you don't live in and around Boston, and weren't inconvenienced by the shutdown of highways and bridges caused by "nine suspicious electronic devices" today. And especially if you're a fan of Cartoon Network's "Aqua Teen Hunger Force."

As you've no doubt heard by now, the devices turned out to be not dirty bombs, but rather large Lite-Brite style renditions of the Mooninites Ignignokt and Err, the mouthy little aliens who often show up and try and push the Aqua Teens around, in hilariously inept ways. They once convinced little Meatwad to try and steal a DVD rack from a local electronics store, often brag about their excellent vertical leaping abilities (they can't really jump very high at all), and shoot a Quad-Glacier gun that takes forever to reach its target and doesn't really hurt anyone.

And somehow those little aliens managed to shut down the great city of Boston? Somewhere up in the Moon, Err and Ignignokt are jumping around in complete triumph and spray-painting "THE MOON RULZ" on neighbor Carl's muscle car.

Scowly little Mooninite Err flips off the city of Brookline, Mass.

It's obvious to any "Aqua Teens" fan that these are Mooninite replicas, once you're faced with a clear photo (at press time, one is here). Apparently they were placed as part of a "10-city outdoor marketing campaign" by Turner Broadcasting to promote the "ATHF"  upcoming movie. (Did you know there was an Aqua Teens movie? And that it is described as an "action epic"? And that it features a flaming chicken? Number one in the 'hood, G!)

If an Aqua Teen fan had been on the Boston police force, could he or she have recognized the Mooninites and stopped the insanity sooner? Maybe, but maybe not. Because how dumb is it of Turner Broadcasting if they did in fact place these at bridges and subway stations in this post-911 era? We can't even take more than 3 ounces of Mr. Bubble on a plane, how did they assume some funky-looking electronic devices left in prominent spots in the city would pass unnoticed? (Although most of them apparently did, in the 9 other cities where this marketing scheme was supposedly tried.)

In the "Aqua Teens" episode where Err and Ignignokt try and shoot their Quad-Glacier gun at Carl, they fire the weapon, then discover why it's called the Quad-Glacier: The ammo moves at glacial speed, crawling towards its intended victim, who has plenty of time to move out of the way.

"The explosion shall be of extraordinary magnitude," taunts Ignignokt. "Just hang on!"

"It takes a while," chimes in Err.

Apparently, not as long as they think.

AQUA TEEN LINKS:

UPDATE: It's been pretty hilarious to read the national media coverage of this, especially watching reporters who obviously have never heard of "Aqua Teens" try to describe it. They try so hard to be formal, to be precise, to follow AP style, even with the most ridiculous content. The resulting language makes it sound like no one in the mass media even owns a TV.

 Here are some of my favorite clunky phrases, and if you spot another one, send it in.

Describing the Mooninites:
“Trouble-making characters that look like 1980s-era computer graphics.” (Associated Press/MSNBC.com)

“Outer-space delinquents who make frequent appearances on the cartoon." (CNN.com)

"Boxy characters ... named Err and Ignignokt ... Err is described on the "Aqua Teen Hunger Force" website as "rebellious and angry." (Boston.com)

"Two trouble-making, 1980s-graphic-like characters called ''mooninites,'' named Ignignokt and Err” (New York Times)

Describing the show:
“The show follows the misadventures of a carton of French fries, a milkshake and a wad of hamburger meat who live together in a run-down suburban house.” (Associated Press/MSNBC.com)

“The show is an animated comedy about three detectives in the shape of human-sized food products that live together in a rental house in New Jersey.”  (Fox News)
[Editor's Note: They are detectives in the credits, but that's about it...]

 “A surreal series about a talking milkshake, a box of fries and a meatball.” Also: “a cartoon with a cultish following” (New York Times)

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Comments

Um dumb question, but why did they think they could just attach their advertisements to public structures in the first place? Let alone make a 'crude electronic device' with something on it giving you the finger, and expect people wouldn't think it was something bad?
When will the entertainment industry grow up and start thinking/acting responsibly? They respresent the stupidity in our society, not the intelligence.
This whole thing reminds me of this: http://www.joystiq.com/2006/04/02/tiny-ohio-town-freaked-out-by-mario-prank/ Seriously, people need to take a deep breath and chill out.
It's "quad-laser," not "quad-glacier." Quad-glacier? Come on, Gael, one of your posted links even includes the right name.
That's awesome. I hope the network doesn't get in trouble for this. I would have walked right up to the thing - I have never actually met a Mooninite.
I never, in my wildest imagination, could have forseen that Ignignokt an Err would make the lead story on all major news services. Not as amazing as the reaction to Orson Welles' "War Of The Worlds", but it's close.
I just saw the Mayor of Boston and they are not only looking for Turner to reimburse the city for the $750,000 in costs they caused today but also looking for criminal felony charges of 2-5 years for each incident. It wasn't just the planting of the devices on bridges and subway structures but the marketers also spent much of the day calling in phony bomb threats with the locations. Someone's going to jail for this one.
For Eric E. Schmutte: Inignot: Square the Quad-Laser and you have, behold: The Quad-Glaser. Err: I thought it was Glacier, man! Inignot: Yes, the Quad-Glacier... that's what I said. Err: Would you just hurry up and fire it, it's getting heavy! Inignot: You with all the great plans: you shall not see the next decade. You shall never know that turtlenecks will come back... in a big way. http://www.imdb.com/title/tt0297494/quotes
I thought it was funny... if I had seen one I would have been bustin up. If Turner wated to get publicity they sure did.
Score one for the terrorists and they didn't even have to do anything. People need to calm down a notch or two before they give all of their freedoms away to big brother.
The real message here is as adults, we don't take the time to know or understand what cartoons our children are watching on T.V. These cartoon are in a upcoming movie and appeare in toy stores. Next thing you know we'll be arresting Elmo and some green frog.
Ed: The MARKETERS were calling in BOMB THREATS? Are you sure it wasn't just that ordinary people were calling in sightings of what they thought were bombs? I have trouble believing any company short of Dunder-Mifflin Paper would have a boss who thinks calling in bomb threats is an acceptable promotion.
Boy, the terrorists have won.... I mean, DAM# what kind of person would think that these are terrorist bombs or something. Grow up America, laugh once in a while.
Why are the citizens of Boston so stupid? None of the other cities shut down. The innocent shall suffer....BIG TIME!
The location of one of the Mooninite replica was in an area that is out of public view. I have the same question in my thoughts. Who did the calling?
Well, certainly the 'laser,' if that's what it is, travels at glacial speed. Perhaps the ambiguity is deliberate. Or at the very least fortuitous. Is anyone going to do jail time over this? Hardly. The question is, would a reasonable person think a magnietically attached lite brite image of a little moon dude flipping people off would be akin to shouting 'fire' in a crowded theater. In all likelihood, the answer would be no. People are a bit jumpy, and this was, foolish. But regardless of any fines they pay, even up to $750,000, Turner just got some PRICELESS advertising for the ATHF movie, a movie which is not, by the way, for kids.
This is just sad. The level of paranoia involved in this incident are way over the top. It may be questionable (legally) to place advertisements across a city like this, but its far more questionable to run around cordoning of areas and blowing things up because of them. Should the police/people have questioned what these things were, sure, but under this mentality, every pop can, trash basket, car, and pretty much anything else should be automatically "safety detonated", just in case its dangerous.
OK--I live just outside of Boston, am a senior professional, and an occasional fan of ATHF...2 words for everyone--LIGHTEN UP. A few more words--perhaps if anyone in our civilian safety forces, public transportation, and local government didn't live in vacuums our fair city wouldn't have come to a grinding halt.
If you'd been in your car driving along the highway and saw something resembling a switchboard with wires hanging around it attatched to an overpass, trust me, you'd think it was a bomb too. These things were planted around the city's major infrastructure. Not so funny.
Sure it seems funny now..but what if one of them was a bomb...I mean think about it. If nobody did anything at all. We would all love to lighten up but we live in a different world now...its sad...very sad but hard to laugh at times. And why hide a marketing item under bridges...pretty stupid place huh!!!
How embarrassing for Boston. No wonder they are working so hard to blame Turner Broadcasting. TEN cities with the same promotion and only Boston shuts down. Now, I don't know if Boston should be ashamed of overreacting or if the other 9 cities should be ashamed that they didn't even notice! Well at least the terrorists now know not to go to Boston and have a list of other cities that would be easier to hit.
I guarantee the new ATHF movies ratings will be ridiculous. Also, I would imagine that the shows ratings will skyrocket at least temporarily. ATHF is now a household name no matter what, and bad publicity is the new good publicity.
The ad people who thought of this should be prosecuted. In this age of terrorism and paranoia, what did they think would happen. If people didn't worry about a box with batteries on a bridge, then I would be worried. You need a permit to do anything here- why didn't the Turner people just ask city hall ahead of time?? I was mad when I heard this was all some marketing scheme.
These are explosives experts right? They couldn't figure out they weren't explosives? Why are they paying these people salaries? Come on, I'm sure it would have taken a half trained individual about 5 mintues to realize it wasn't a frigin bomb, please. It's like we have trained monkies in charge or our security. If they thought these were bombs what will they think a stray trash can is... or heaven help us an empty box?
To David from Austin, Aqua Teen is not your typical children's cartoon as it is usually on after 11pm and has some adult content.
The rules and regulations on how to handle things of questionable nature were followed by the bomb sqauds.I find a peace in knowing that those who put "their" life on the line do such a great job of helping to keep us safe. Would people rather that they said... Oh it is a joke and walk away then find out that one of them was real? Great Job Boston Police, Fire, Bomb Squad, ATF, FBI and others. Thank you. If such things were in other cities and Boston is the only one who noticed or took action... I would need say that Boston would be a safer place to live.
absurd. a real waste of time and energy, but who is to blame. A risky (but common) marketing idea, or a police force who have need to blow up anything with batteries attached to it? Scary times we live in, if you ask me. Just the kind of times that inspire absurd and outstanding comedies like Aqua Teen Hunger Force. Mooninites Rule.
They knew what they were doing. This was just a way to get national publicity at a very small cost to them. If anybody thinks any different, they are an idiot.
I am sure Turner is going to pay the city of Boston a large sum of money, but I suppose it can be viewed as money well spent. The ad campaign did more than they could have hopped for- it made national headlines! People now know about what they wanted them to know about- you know what they say, "any publicity is good publicity!" I know that I will be looking forward to the upcoming movie- I didn't know about it till now, and I am a fan of the show! I definitely feel bad for those who were inconvenienced by the ad campaign! Now the question is- where can I get an Aqua Teen light board???
Actually, I think its very funny. Do these people live in a bubble. I thought everybody at least knew what ATHF was. And if I saw a switchboard with blinking Light Brite lights on it that resembled a Mooninite flicking the passers-by off, I would definitely be laughing my ass off. GO ATHF
Why does Turner Broadcasting hate Jesus so much?
Why in the world would a terrorist plant a bomb in plain sight, not to mention adorn it with flashing lights and a middle finger? Some people watch too much 24.
2 more things to divert me from boring work emails--1) perhaps if several of the bridges and roads around Boston were blown up WITHOUT HURTING ANYONE we'd all benefit, our infrastructure still sucks after 15b$+ in BigDig build up and rewneal; 2) colorful terror alerts, general paranoia, and infringed civil liberties are exactly what comprise our new social cancer, NOT 'terrorists'; was it a well-thought plan to place these everywhere--no, but look at the positive consequence--hopefully we can see exactly how absurd it is to think these things help us or liberate us. THIS JUST IN--the news broke in and showed the 'terrorist' who did all of this--dude from Arlington (well-heeled suburb), total stoner looks like a cross between Sean Penn & Zack Delarocha. Boo-yaw.
If the marketing folks were calling in fake bomb threats: Jail time sounds appropriate If not: The Mayor is a flaming idiot. Putting up marketing art is not a crime and overreacting cops doesn't make it one.
Everyone who is from other states really should not be passing judgement. Would you rather your city or town ignore calls identifying were explosives are? I would not. The city was responding to calls place by people reporting bombs placed on bridges and also in a hospital. If the people who placed the devices were not looking for this sort of response they would not have called the police.
I think this is great, ATHF gets nice publicity, the press looks foolish at best when describing the show, and some people actually think Cartoon Network did something wrong here...seperates people with a sense of humor and people who need to find one, maybe watch ATHF?
I'm sorry, but this is hilarious. Being a fan of the show, I knew what I was looking at right away. I can see how non-fans wouldn't recognize the imagery, but... seriously? A cartoon giving you the finger? And you didn't think that was harmless? How many terrorists do you know (or have heard of) use their middle finger as a means of incensing one? This is strictly a Western gesture (I believe). Good for the dilligent people of Boston for protecting their fair city, but shame on ATHF fans who didn't point out the devices meanings. However, I have a hard time believing Adult Swim fans hold positions of "power" i.e.: Boston PD or City Hall. Good for the promoters of the film, though. I agree; bad press is better than no press
This is pretty ridiculous. It's an ad people. You can look at it and tell that THE LIGHTS FORM FACES OF CHARACTERS. This country is gonna end up killing itself from its own paranoia.
I hope Turner networks has to pay for all the manpower that was used for this stunt...
With the responses above no wonder society is the way it is. There is no respect for one another and now adays the finger is considered a normal gesture. What next!!!!!!!!!
Kudos to the Boston police department! These things have been up for weeks and nobody noticed them?? The citizens of Boston should feel really safe with that police department on the job. The city is majorly embarrassed for their incompentence and will be looking to blame anyone but themselves.
I just lost a whole lot of respect for Boston. In a city, any city, how many things are hanging all over the place? A lot. It doesn't take a genius to look at those and realize what they are. They have been around the city for 2 weeks! Did they not think to ASK SOMEONE FROM THE AREA HOW LONG THEY WERE HANGING??? Our act first, think never angle has GOT TO STOP. To quote another upcoming movie HOT FUZZ, "Do you ever wonder why the crime rate is so low, but the accident rate is so high?!"
Oh My Goodness! The show is too funny already. Now this, Beautiful! This is one I will line up for. Prolly won't need to.
I mean, I thought I was mofo paranoid until I read some of these comments. I guess I know who voted for the war, huh? Well watch out Iran and all you other Islamofascists, because Americans are onto you and your nefarious animated emissaries of a vengeful Allah.
I think they overeacted they have bomb experts that could tell if they are bombs or not? Now they blame others for the way they handled it. Will i spend jail time for making a garage sale sign i put up?
I am a fan of the show and i can not help but laugh at this one. How paranoid are we as a society? I think that we need to STOP AND SMELL THE ROSES. Besides the boxes have pictures of a character making an obscene gesture last time i checked terrorist were not trying to make anyone laugh before blowing them up.
THE BEST MARKETING CAMPAIGN I"VE SEEN FOR AN "UNDERGROUND" PRODUCT. (Just look at the response!) Agree...Disagree... it worked.
How does Deval Patrick think this was a hoax? It never purported to be a bomb or anything other than what it was. And Mayor Menino has GOT to stop trying to sue everyone, everytime something happens. Honestly, Boston is becoming an embarassment for the rest of the state.
I agree with most everyone here-there is some serious "Lightening-Up" time due to the American people these days. I understand all the problems it "might have" caused, but since it didn't, why don't we just chalk up the fines and jail time up to a little overreaction? P.S. I wonder how long before one of these ends up on Ebay? As a big ATHF fan, I'd love to have one!
So I log on after a long day at the office and I see a mooninite on MSN.com... have a chuckle... and then read this article. What a sad commentary on the state of our society. Seriously, stay up past 11:00... watch something besides CNN and don't take yourselves so seriously. Its life... enjoy it a little.


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