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Every week, msnbc.com entertainment producers Gael Fashingbauer Cooper, Denise Hazlick, Paige Newman, Kurt Schlosser and Anna Chan weigh in on topics ranging from TV commercials to movie hype to the latest celebrity blunder. We're not ashamed to admit our love for bad TV or reveal what's on our iPods, and invite you to join the conversation via your comments.



The Moon rulz Boston: Aqua Teens shut down Beantown

Posted: Wednesday, January 31, 2007 2:22 PM by Gael Fashingbauer Cooper
Filed Under:

The Boston story is shake-your-head unbelievable, at least if you don't live in and around Boston, and weren't inconvenienced by the shutdown of highways and bridges caused by "nine suspicious electronic devices" today. And especially if you're a fan of Cartoon Network's "Aqua Teen Hunger Force."

As you've no doubt heard by now, the devices turned out to be not dirty bombs, but rather large Lite-Brite style renditions of the Mooninites Ignignokt and Err, the mouthy little aliens who often show up and try and push the Aqua Teens around, in hilariously inept ways. They once convinced little Meatwad to try and steal a DVD rack from a local electronics store, often brag about their excellent vertical leaping abilities (they can't really jump very high at all), and shoot a Quad-Glacier gun that takes forever to reach its target and doesn't really hurt anyone.

And somehow those little aliens managed to shut down the great city of Boston? Somewhere up in the Moon, Err and Ignignokt are jumping around in complete triumph and spray-painting "THE MOON RULZ" on neighbor Carl's muscle car.

Scowly little Mooninite Err flips off the city of Brookline, Mass.

It's obvious to any "Aqua Teens" fan that these are Mooninite replicas, once you're faced with a clear photo (at press time, one is here). Apparently they were placed as part of a "10-city outdoor marketing campaign" by Turner Broadcasting to promote the "ATHF"  upcoming movie. (Did you know there was an Aqua Teens movie? And that it is described as an "action epic"? And that it features a flaming chicken? Number one in the 'hood, G!)

If an Aqua Teen fan had been on the Boston police force, could he or she have recognized the Mooninites and stopped the insanity sooner? Maybe, but maybe not. Because how dumb is it of Turner Broadcasting if they did in fact place these at bridges and subway stations in this post-911 era? We can't even take more than 3 ounces of Mr. Bubble on a plane, how did they assume some funky-looking electronic devices left in prominent spots in the city would pass unnoticed? (Although most of them apparently did, in the 9 other cities where this marketing scheme was supposedly tried.)

In the "Aqua Teens" episode where Err and Ignignokt try and shoot their Quad-Glacier gun at Carl, they fire the weapon, then discover why it's called the Quad-Glacier: The ammo moves at glacial speed, crawling towards its intended victim, who has plenty of time to move out of the way.

"The explosion shall be of extraordinary magnitude," taunts Ignignokt. "Just hang on!"

"It takes a while," chimes in Err.

Apparently, not as long as they think.

AQUA TEEN LINKS:

UPDATE: It's been pretty hilarious to read the national media coverage of this, especially watching reporters who obviously have never heard of "Aqua Teens" try to describe it. They try so hard to be formal, to be precise, to follow AP style, even with the most ridiculous content. The resulting language makes it sound like no one in the mass media even owns a TV.

 Here are some of my favorite clunky phrases, and if you spot another one, send it in.

Describing the Mooninites:
“Trouble-making characters that look like 1980s-era computer graphics.” (Associated Press/MSNBC.com)

“Outer-space delinquents who make frequent appearances on the cartoon." (CNN.com)

"Boxy characters ... named Err and Ignignokt ... Err is described on the "Aqua Teen Hunger Force" website as "rebellious and angry." (Boston.com)

"Two trouble-making, 1980s-graphic-like characters called ''mooninites,'' named Ignignokt and Err” (New York Times)

Describing the show:
“The show follows the misadventures of a carton of French fries, a milkshake and a wad of hamburger meat who live together in a run-down suburban house.” (Associated Press/MSNBC.com)

“The show is an animated comedy about three detectives in the shape of human-sized food products that live together in a rental house in New Jersey.”  (Fox News)
[Editor's Note: They are detectives in the credits, but that's about it...]

 “A surreal series about a talking milkshake, a box of fries and a meatball.” Also: “a cartoon with a cultish following” (New York Times)

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Comments

Coming from Atlanta, the home of the Aqua Teens (Turner/Cartoon Network, the Teens themselves are from New Jersey) we would love nothing more than light-up moonanites around. Boston, be ashamed. Most bombs don't have light-up pixelated characters on them giving you the bird. Lighten up everyone. You go ahead and live in fear that everything you see is a bomb or a threat, i'm going to camp outside the theater and wait for the Aqua Teen movie to come out.
Turner should reimburse the city for any and all costs and loses that the city incurred. Criminal charges would also be appropriate...This was a malicious, ignorant act with total disregard for the consequences!
Now the terrorists know not to put bright flashing lights on their bombs and plant them in plain sight. We are doomed!
Give me a break! People are just too paranoid these days. Had 9-11 never occured, this would have never been an issue. The only issue then would be the Mooninite giving the bird and whether or not it is appropriate in public view. Please. Don't allow your own Government to keep you running scared.
Send some of them to Iraq, and we will spend Millions to destroy a few. cartoon charactors, we have plenty of money to waste in the USA.
Those saying "lighten up" obviously don't remember what happened on 9/11/01 and what it did to this country. We all are citizens on patrol, don't you get it? I'd like to see the FCC yank ALL of Turner networks licences for 5 years. That'll prevent a stunt like this from happening again. Only good thing to come from this fiasco was some interesting and memorable afternoon television, and showing there are those who hold a lame cartoon in higher esteem than our national security. Very very sad.
I agree that it's unfortunate that we live in a world that everything is suspicious. My question is- how did these get placed in such visible locations and no law enforcement or city employees saw it happening in the first place? The marketing firm should have gotten permission- but the city needs to ask how they got there unseen to start with.
Boston overreacted and blew this WAY out of proportion. These promotional devices obviously don't look like IEDs, they look like CARTOONS. Blinky-light cartoons. I agree with a previous poster. Boston should be embarrassed at how they have made themselves look.
Were can i buy one of those signs?
Right, so if someone left an old lightbright on the side of the road should they be prosecuted for terrorism? Who the heck could look at that thing and think it was a bomb? A whole city shutting down because they were pissing themselves in fear over a childs toy. So much for America being the land of the brave eh?
Okay, this is the sign that the terrorists have one. When a bunch of uptight nimrods get freaked out over such a harmless and clever ad campaign, then our society has been proven the sham that it is by the terrorists. I'm ashamed to be an American, again. This is just one more bit of proof that we've become brittle knee-jerk reactionists, just what they claim we are. Also, it shows how out of touch Bostonians are--would they have gone so nutty if it had been Casper? But if terrorists had used a common fast food symbol, would anyone have even noticed? Prosecute culturally inert 911 button jabbers, not advertisers.
ATHF isn't a kids cartoon. It's on at like.. midnight. It's both "Quad glacier" and "quad laser" - two different episodes. If Boston wants Turner Broadcasting to pay for the city's stupidity, can the American people ask Fox News to pay for their warmongering in the Middle East?
The Daily Show, January 30 - not twelve hours before this business hit the news: "Oh my god, I'm getting word something's happening in Seattle! There's a dirty bomb in the Space Needle!" "Was it detonated? What's happening up there?" "Well, nothing Jon. That just shows how easily distracted you general public types really are." How incredibly prescient. Still, at least the Boston PD handled it with skill and professionalism. Idiocy in threat detection is a nice change from the usual stories of incompentent handling.
All I have to say is that you can't BUY publicity like this!! The show will blow up now. The fact that they are arresting people about this is a pathetic attempt by the law enforcement officials to save face because they looked stupid. Maybe they should be forced to take a class on popular culture.
And in response to Mick, it's called guerilla marketing there smart guy.
HAH-HAH-HAH Stupid Earthlings... WE SMOKE AS WE LAUGH AT YOUR PRIMITIVE IGNORANCE AND XENOPHOBIA We Shall Now Over-rerun Your Shores In Our Mighty Space Craft Which Oddly Resembles A Glass-eYe Through Which We Can See Into The Illogical Minds Of All Earth-Creatures (except your big dogs, your big dogs confound us) NOW PREPARE!!!
My hubby said "Some people need to watch more TV"
Well if anyone didn't have an idea how to disguise a real bomb, they certainly do now.
The cops in Boston have to be the dumbest idiots in the world. Seriously, when has anybody planting a bomb put flashing cartoon lights on it to attract attention? It's embarrassing that this took place in Boston, the center of the world for high IQ progressives. Then again, the cops wouldn't be included in that group. Don't show your faces in public, Bostonians, until you've redeemed yourselves. And the city wants Turner to pay $750k for the mess? That's just because city officials are too embarrassed to admit their stupidity. And Turner, pay it! You can't buy this kind of publicity for ten times that amount! Howard Stern will be all over this on Thursday! This is great!
If a lunatic is going to place bomb on a public structure, the bomb is not going to be a device that is going to draw attention. The evil guys are winning in Boston Tom Brady . . . as the current Boston Superman - you need to address this problem. The evil guys don't even have to do anything and still they are scaring the waste out of people in Boston. Funny, but in a way wrought with pity for Boston.
Turner Broadcasting says that these 'devices' have been in place for two or three weeks. The officials in Boston finally find them and then they tell us the system works. If it takes two or three weeks to find suspicious looking devices, they must have a very loose definition of 'works'.
Hahaha! Yeah, fill up the jails with people putting up lite-brite signs! Punish them! It's awful! People are morbidly stupid in recent times. With all the actual bad things and people out there in society, we are so insanely worried about signs of cartoon?? Relax and live your life to enjoy it, don't just sit at home looking for someone to complain to or blame for your own stupidity. The same people who get upset with this are the same people who are scared of kids playing dodgeball in school and playing a video game of something other than sesame street. Here is a tip for you people, seclude yourself from the rest of the world and have no contact with the outside world because it's very bad for you! For those of you that can take a joke and enjoyed the marketing ploy, I applaud you and I wish you the best.
O my gosh people. How did NO ONE notice that it was Err. seriously, did no one phone in saying, "it's just a cartoon character."? and also i have to say, your gonna die eventually, this may be heartless, but if you die in a terrorist attack you will be remembered. if you die drooling in a nursing home alone, your family may even not think about you.
It is rediculous that the professional protective forces in America are attempting to punish someone for their own over reaction! From my own law enforcement experience I can tell you that Police services are trained to identify the characteristics of a possible bomb, and these toys just don't match up. Of course, it is better to be safe than sorry and investigate these objects as if they were suspicous packages, but there is no reason to punish the marketers of this product, as terrorists, just because public officials had a panic attack. Our reactions suggest that terrorism did succeed in ruining the American way of life on September 11th. Americans can no longer make a mistake withour facing serious jail time. I believe the marketer should be responsible for a small civil penalty but not a criminal penalty. It is apparent we have sacrificed our freedom for safety and every patriot knows the danger in that.
Wow, what a stupid stunt!! I can't believe it was actually performed by a real company run by adults!!! I see the possibility of lots of fines and maybe some jail time. Let's see we may have trespassing or vandalism, obscenity, and making bomb threats!! There's a new federal law that deals with terrorism that may apply here. Unfortunately, for the company leaders, in my opinion, if there is evidence (marketing plan) that details what happened, then the company management who approved this could be prosecuted personally in addition to the company. I'm not a lawyer by trade, but this is pretty simple stuff that most companies train their employees about to avoid personal liability. How stupid are these people??
Sometimes you step in dog doo. You can get angry, you can laugh at yourself, or you can go hunt down the dog, threaten criminal prosecution and destroy the animal for threatening our American way of life. Boston, its time to laugh
To me,Maya is right.....and I hate like hell that every day is tinged with not only bad drivers....but also with the thought that as I drive, I can imagine planes flying into buildings that I'm heading toward.
I'm so grateful we live in a world governed by fear. I just wouldn't know what I would do if I didn't have the government to protect me. The people of Boston should have been evacuated to the newly renovated Fort Devins FEMA relocation center as a precaution.
What other city had hijackers on their planes on 9/11. I also live near Boston and my DH works in Boston. Yes, I was afraid. Turner said NOTHING until after the stock market closed because he know his stock would tank. We didn't hear anything from 8 in the morning until after 4 this afternoon that these devices weren't harmful. The devices were in a hospital zone, at a public transit area, near a college, near a museum, at a comic store, and under a bridge REALLY FUNNY!! I1066/f these were really planted 2-3 weeks ago, why didn't anyone see them before?!
A box with batteries??? It's a Lite-Brite! Lite-Brite != Bomb! Didn't they blow one of them up? That's awesome. Who called the cops on this? I can't believe not a single Boston cop watches Aquateen! Oh, and this show is obviously not for kids, it's not on till after 11pm!
Question for the people making fun of the whole situation: Is it really that hard to imagine a mad bomber putting a random cartoon character on their bombs? I mean, they'd be making a bomb, why not put a cartoon character on it giving the finger? Or what if a bomber made 20 and spread them out across the city, but only *one* of them was the real bomb? On the press conference they just had, they showed one lit and one unlit. It's a large circuit board with a lot of LEDs, sure. But at the bottom is a very large pipe-bomb-sized black enclosure with wires coming out of it.
Seriously, this is classic. It seems like a skit from something like Saturday Night Live or MAD TV. I can see it now. Lighten up folks. Life is way too short to live in constant fear and paranoia.
Yes--- in this day and age, when even a fire cracker will set someone off running '9/11!! 9/11!!' I have to say not too smooth a move on the advertisers---But they got what they wanted, National media coverage for their product. This is still America. Even tho I'm familiar with the Aqua Teen Hunger force characters, I feel this display in advertisement was questionable. It's the Mooninites against the 'Bostonites' lol......
Ok, let me see if I get this straight. These devices have been in place now for several weeks and lo and behold - no one notices these damn things until today? No one even noticed when these things were being put up? ALL of these devices - either being put up and especially AFTER they are up, not a single person reports this for weeks? There stands the true crime. Think about it. If these things truly WERE bombs, we all would be dead or severly damaged by now. Personaly, I think Aqua Teen Hunger force did us a favor. They showed us how much of a screwed up zombie society we truly are. Power to Err and Inignot.
Since when did terrorits use giant "lite-brights", depicting cartoon characters that were originally based on Spave Invaders video game characters (giving the middle finger), to do their dirty work? If I had seen the news coverage on tv today, I would have called the Boston p.d. and suggested that they call Cartoon Network before doing anything with the "devices". Terrorists do not have a sense of humor--that's the main reason they became terrorists in the first place. Too many people take way too many things seriously. The marketing company made a statement saying "the devices have been in place for two to three weeks in 10 cities: Boston; New York; Los Angeles; Chicago; Atlanta; Seattle; Portland, Ore.; Austin, Texas; San Francisco; and Philadelphia". If this had been a terrorist threat instead of a marketing scheme, thousands would be dead by now. I don't know if this points just how uptight we are as a society or just how vulnerable we truly are to terrorist attacks.
Holy cow. Read about on the ASMB (Adult Swim Members Board)googled it and found this site - and turned on the tv. CNN is NOT taking this as a joke - also the guy who posted a video of placing these things has been arrested and will be arraigned Thursday. Good points above - but even if you recognized the characters - why would you think terrorists wouldn't use cartoon characters for bombs? Not a happy day at Turner I bet...
dear america, take a joke. if people don't think it's funny, then don't bother worrying any more about it. go look for a real bomb. arrest some real terrorists. stop complaining about some cartoons (even though you are all missing out on it's hilarity).
This is just ridiculous! Don't you have to have a permit to put these things up on public structures? I'm a BIG fan of ATHF and I think the cops and Homeland Security just look plain foolish, thats why they need a scapegoat. Bet this is a classic case of the left hand not knowing what the right hand is doing and vice versa. Does anyone feel any safer with our crack anti-terrorism teams out there? I sure don't.
Do you really think someone with a family and kids should be locked away for 20-50 years because of a bad idea. No one was hurt. What happen to America? As of Friday, I'm Canadian.
Makes you wonder.... The things had been up since the middle of this month and were even announced on Cartoon Network. They had even been on nightly before this instance. The only criminal activity that Turner or the company that put up the signs could be charged with is maybe not getting the proper credentials for the signs. The criminal stupidity of the local police force and the mayor after the fact is the real shame.
I LOVE adult swim, but this was not well thought out. Why didn't they put some sign next to them advertising adult swim? Then this wouldn't have ended so badly. This is just like when psp used graffiti to advertise (they were fined as well). Adult swim has been using Err for years to advertise.
I'm not sure that you people have seen these up close. It's not just the LED lights. There's some computer chip type thing down the bottom that looks like a computer or something. If this happened in your town, would you rather be safe and call in the bomb squad to look at it, or would you rather be sorry?
"In this age of terrorism and paranoia...". How sad. The terrorists have already won, at least in Boston.
Lighten up Boston. These "devices" are just a commercial version of an LED throwie that have been gaining popularity on the West coast for a few months now. A brite, light up, LED bomb? Are you kidding me? Next terrorists will just put carboard box somewhere with a sign reading "this is a bomb". Tards.
This is an underground street campaign style of promotion. Turner outsourced money to a small NY company, who probley launched the idea to college kids in major cities targeting their audience. The guy who put up these flashing Lite-Brights probley answered an ad to get 50$ for a nights work driving around and putting these up in "Fame Shot" locations, i.e. on the facings of bridges where they'd be hard to reach and be seen by millions while they commute. I really hope this kid isn't sent away for 25 years and people realize this was blown way out of proportion. Oh, and BTW, why would terrorist put flashing lights on a bomb? THE MOON RULZ!
I think the method was creative and funny. Don't give me this, "we live in a post 9-11 world now" junk. Smile. Relax. You're going to die sooner or later, so enjoy life while you can.
Wow, people from Boston are stupid. First of all, the boxes have been up for about 4 weeks before anyone noticed, second of all, they were placed in 9 (Nine) (Nueve) (Neuf) different cities across America and nobody else freaked out. And anyways, despite what Bostonians would believe, nobody is going to bomb Boston. Your city is not that important, don't flatter yourself by pretending youre a possible terrorist threat. If anyone should be prosecuted it should be the Boston police department for scaring people unnecessarily.
It's where these things were placed that caused the problem. This guy knew what he was doing - putting these things with a battery and exposed wires on the infrastructure of a city's transportation system and support beams of a federal highway (Sullivan Square station is double coup - a subway station with an interstate overpass above it). The question is, was he instructed by someone to do it? In any case, he's the ultimate corporate dupe and fall guy. Everybody wins - the show gets publicity, the agency denies they told him to put them there and nobody but him is responsible! BTW - Thanks for making me late, moron.
Remember one thing, terrorists like to use people, cars, trucks and airplanes as bombs. Putting things in the open isn't their style. It's kind of funny how Boston became worried. Maybe the civic leaders of Boston should either buy a television or see what their kids are watching. How were all these signs put up without anyone noticing what was going on?
I WANT ONE!


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