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Don't touch that dial: Test Pattern tunes into television, movie, music and pop culture links, as well as gossip and idle chat from around the Web.

Every week, msnbc.com entertainment producers Gael Fashingbauer Cooper, Denise Hazlick, Paige Newman, Kurt Schlosser and Anna Chan weigh in on topics ranging from TV commercials to movie hype to the latest celebrity blunder. We're not ashamed to admit our love for bad TV or reveal what's on our iPods, and invite you to join the conversation via your comments.



TV commercial contest: My BFF Jill, and more

Posted: Wednesday, June 27, 2007 6:00 AM by Gael Fashingbauer Cooper
Filed Under:

Thanks for the great response to our kickoff of the summer TV commercial contest. I was going to talk about music in ads today, but let's push that off a day or two.

In case you don't have time to read through all the comments, here's a quick summary of some of the most frequently mentioned commercials. Note: Where possible, I provided YouTube links. They're great when they work, but they can also be yanked down with no warning.

Among the most-hated ads mentioned so far:
The Starburst Little Lad who loves Berries and Creme, and has a super-lame dance to illustrate it. Watch one version on YouTube here, but the commercial has captured viewers' attention enough that there are a million remixes, including this one featuring Steely Dan.

Wendy's attempt to compare standing in the forest kicking trees to eating frozen burgers. Um, what?

Among the most-liked ads:
This one came up last year, too: K9 Advantix puppy at camp, singing "There ain't no bugs on me." Aw. I don't even have a dog but I could watch this over and over. I'd rather see Puppy Camp get a sitcom than the Geico Cavemen.

Among the ads that most divisively split the audience:
Seems that most viewers hate the text-messaging ad where the little girl and her mom talk in abbreviations, otherwise known as the "IDK, my BFF Jill" commercial. They think the actors are annoying and the abbreviations grate on the ear. But others find it hilarious. Let the debate continue.

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Can I just say that some people take commercials too seriously? They are supposed to be creative/ridiculous/entertaining. Of course some of these things wouldn't happen in real life. But would you remember a product if someone just came on the screen and said "buy this"? Other than that, most people's comments are very entertaining, and I'm remembering a lot of commercials that I had liked but forgotten about.
And did anyone see the pepsi commercial where the guy pauses the baseball game as Damon is diving into home? He looks at the catcher, while in mid air and goes "you're not gonna catch that are you?". love it, even though I hate pepsi.
Yeah, "sponge bob no pants" is pretty much awful.

Loved BFF Jill... my coworkers and I quote it all the time.

And "You're a tiger now!" Is AMAZING!!! "But I'm on my new COMCAST phone!" hahaha!!!

One more... The one where the adults are calling each other by names that common elementary aged kids would call each other. That brunettes southern accent is nausiating.
Sorry, but the Burger King is still creepy, especially now that he is dancing with the new Western Burger. This one and the BFF Jill get my vote for the worst commericals so far.
Oh, also. I LOVE the sonic ads "What does your drink say about you?" ..."That I'm an adult"..."Exactly.."

I like the new one where the mom finds the cell phone minutes in the garbage and told her he can use rollover minutes.  And was mad he just threw them away.  I thought it was cute.  

I think the person that said the IDK commercial is disrespectful needs to lighten up.  I know many many girls that age that mouth off to their mother.  Its the age.  Its a fun commercial.  
One of the best commercial series is the La Quinta ads, at least, they were before they started having a narrator.  I think we all got it BEFORE they had some guy having to read it to us (are we that lacking in reading skills?).  I also love the PetSmart ad with the bulldog and his beloved toy and the K-9 Advantix.  Ones that really bug me would have to be the Avis commercial with the people opening their mouths and screaming rock music.  I don't have anything against rock music, I just absolutely abhor that ad and cannot change the channel fast enough.  I don't want to even THINK about renting a car from them, no matter what their prices or features.

The new Life Savers ads are also annoying.

Sigh.
I'm fairly young (29) and I don't have children, but the talk-text commercial drives me insane.  The first time I saw it I thought it was cute, but the more I saw it the more inscensed I became.

It really trumpets the way that children are spoiled in our society today.  Your kid runs up an enormous cell phone bill?  Don't worry!  Just expand your plan!  Make it so that she doesn't need to learn how to manage to stay within a budget!  You'll take care of it!  It irks me and I don't even have kids.

Much like the commercial with the little girl who smacks the cough syrup out of her mother's hand because she doesn't like the way it tastes -- I'm sorry, but NO -- aboslutely not.  (My sister who has children is very vocal about how much she dislikes that commercial.

Commercials I like?  The Slowskys (they have their own website) -- esp. where the lady turtle is a Sodoku maniac and the one with the lava, the birds who pull the sliding door gag, and the Sprint anti-theft ad.  Also any ad that has a song I wind up researching and purchasing from iTunes -- this means that I even like one of those awful caveman ads.

OK, the Little Lad freaks me out, but that &*$! Starburst commercial is one of the best ones out there right now. My teenage sons are mesmerized by it; since they (unlike their 42-year-old mother) ARE Starburst's demographic target, that seems like enough validation to me. And ... I have to admit it ... the more I watch ... the more fascinating I find that darn Little Lad.

Least favorite? Easily that sappy K9 puppy and the sanitary-pad commerical with the exploding water tower -- yeeee-uch.
We have one here in California for Cox Communications where this creepy litle guy is complaining that "last night, I gave my number to three smokin' hot ladies, and not one call. What are the chances that all three called at once and clogged up your system?"  (the phone guy) "About one in a billion."  (creepy guy) "Oh, so there IS a chance."  It's pretty funny.

I do not understand those new milk commercials.  It drives me crazy that I don't get it. I keep thinking that I missed a part in the beginning.

Oh, and it bugs me TOO that the caveman is looking at the "four by five" picture and it clearly is way larger than that. That's all I got for now.
Favorites:  Armstrong Floor's little bulldog watching a horror movie; Dyson Slim's squeaking vacuums; McCartney's Ipod (takes me back to the 60's); Geico caveman at the airport (no dialogue!)

Most annoying: Di-Tech, IDK, Mucinex snot, Spongebob Nopants, the grown man bathing in the sink, creepy Bob's ED ad
REAL MEN OF GENIUS, where are you?
not sure if this came out this year or last year but I love the Nextel commerical with the three guys in an office dancing to "Push It" it cracks me up everytime!!!
Worst - Always -"Have a Happy Period."  What male moron came up with that one.  I always have obscene PMS fueled combacks which are inappropriate here.

Also IDK, my BFF - please, if that was my daughter running up my bills saying "it's no big deal" she would not have a phone and she would have a paper route.  It sends the message that pre-teens call the shots and it's just annoying.
I don't like (and don't get) the commercial where they show a horse's backside in place of the dad. It's for some camera company.

I think My BFF Jill is cute. At least the mom understands what her kid is saying.
I hate the commercial for the feminine pads, where the girl soaks up an entire water tower.  What bugs me even more, she slides it back into her BAG!  Um, what?  I don't care if it's just water, throw it away, don't keep it as a souvenier!  Yuck...

The commercials I love:
The ones for the NBA Finals, where they have a magician (I think it's David Blaine) explaining some "basketball phenomenon."  My fave of that series was "Yao or Yaos."  Hilliarous!

Also, the one for T-Mobile's "5" Where Charles Barkley makes Dwyane Wade watch old clips of him playing basketball.  Dwywane comments on Charles' shorts, saying "SEXY!"  Cracks me up everytime!! :D
ILmyBFFJill! LOL! IMHOoC. MOUSE :-)

That said the current worse commercial is a tossup between that excerable Starbursts Berry's and Cream Fauntleroy, his squeal,followed by the falsetto (my teeth have lost at least 1/4 inch of enamel from grinding them when that commercial comes on) and that obnoxious Mrs Right Now on the new NetFlix commercials (she accounts for the rest of the missing tooth enamel).  The singing dogs annoy me, because something is subtlly off with the scan or rhyme scheme (also, I've always hated singing animals)

There are no "must watch" commercials on right now, although I really liked the Wii/Pirates of the Carribean tiein commercials.
UGH - the worst I've seen lately BY FAR is the Stanley Steemer ad with the dog dragging his rump (and smearing God-knows-what)across the rug.  I didn't think it was funny when I was little and my dog did that, either.  
I do kind of like the one for some brand of bottled water where the gal is walking down the sidewalk and the water she's drinking makes her feel so fabulous she is imagining people like John Stamos and Derek Jeter checking her out. But to be honest, I'd probably even like the Head On commercials if they had John Stamos and Derek Jeter in them.
The BFF Jill commercial is great.  Personally, I abhore reading textspeak (it makes my eyes bleed) but hearing it spoken is pretty funny, and it does a good job of illustrating the culture of "these kids today."  As for Cingular itself, they're not endorsing kids talking back to parents!   They're peddling their products - rate plans - to parents who already gave cell phones to their kids (and who may regret having done so).
okay, I generally really dislike the orbit gum commercial, but I love the one where the wife finds her husband with his girlfriend and they start using all types of childish phrases instead of curses  I laugh everytime the wife tells the girlfriend "pickle me, kumquat".
I don't mind the BFF Jill commercial, I liked the cell phone commercial better where the mother and daughter are yelling at each other.  They sound like they are furious but they are saying nice things to each other.  It cracks me up!  

The puppy is cute and I'll watch it every time.

The dropped calls commercials are great, especially the ones with the new son-in-law and the "we're pregnant" call.  

The one I can't stand is the family sitting down to eat Kentucky Fried Chicken and what looks like a 12 year old boy comes to the table and complains about the legs and thighs bucket not being around when he was a kid, and he says something about being accepted into college? I guess I just don't get it.  

I just saw the Berries and Cream commercial and I think I'll have to fast forward though that one, A LOT!  
HATE the SpongeBob NoPants. Horribly annoying.

LOVE the Cingular Wireless dropped calls! Each one gets better and better!!
Also under the category of I've only seen it once for obvious reasons! Has anyone seen the Nestle ice cream bars commercial where the "Nestle Ice Cream Fairy" magically turns the boy standing with 2 girls beside an ice cream freezer into which ever ice cream treat they may contemplate? In the end they decide on the chocolate dipped drumstick rolled in crushed peanuts. When the "Ice Cream Fairy" turns him into this icey treat the girls attack him and start chowing down and, no word of a lie, the tag line is "Hey girls, easy on the nuts"! I swear I saw this, anyone else?!
I do not know if these are on TV anymore (if they ever were) but I really like the ones that talk about everyday heroes.  "I'm looking at you Mr Scoreboard Marriage Proposal Guy"  It is for some beer (which for the life of me I cannot remember now!).  It is a whole series and they are too darn funny.  When people in a gym stop working out to pay attention to a commerical that one is a winner (and more so when I remember the product!)

Hate, hate "berries and cream" and agree about Yaris
BEST:  I really enjoy the Petsmart ads.  The little wiener dog with his "Bobo" that has to be replaced while he sleeps because he has just "loved" and chewed it to death reminds me of my own pets.  Dogs used in commercials just "get" me where I live.  The only one I really hate to see is the, "I'm a good dog and I just want to go home."  Gees, after seeing that one; I wanted to slit my wrists.  I felt terrible for days afterwards.
WORST:  The Dad telling his rotten, no-good kids that they can finally afford all the texting and cell phoning bills with the "new" plan and Mom doesn't have to work two jobs to pay the bill.  Gees, I just want to smack those miserable kids, with their "so what" attitude and the useless Dad who can only come up with a weak, "hola" when his exhausted wife comes home from her "second job" dressed as a taco.  
One thing that I do find interesting from reading all the comments is; that anything to do with body functions, especially female body functions are considered "gross" and "disgusting".  What, women's bodies and their functions are "gross"?  Why are we taught that anything guys do is just fine--even funny; but women are just "gross" and they should be hidden whenever their bodies do something that men's bodies don't do.  It reminds me of a quote from South Parks' Mr. Garrison; "I never trust anything that bleeds for five days and doesn't die!"  I guess women, in our culture, still aren't allowed to sweat, spit, bleed, or break wind.  Oh well, just a thought.

I actually really hate the oreo commercial Amy (from Pensacola) mentioned above. Bad acting on the part of Mom and Kitty.

But there's one that I think is from Starburst that features a walrus throwing up on its trainers. Gross, but hilarious. But gross. I think it gets more play on stuff like Adult Swim.

I also think I hate the Skittles one with the singing rabbit. It's okay for about five seconds, but by the time it's the end it makes no sense whatsoever and does not amuse me.
Admittedly I like the little berries and cream lad, and I hate the BFF Jill commercial. I text using txtspk all the time, and it is still annoying.

Someone mentions the little girl slapping her mother's hand away--that's what it reminds me of, too. OR the little girl in the shopping cart: "I HATE pancakes. I HATE chicken. I don't think I like that either." Oh, shut up you brat.

I LOVE the pay it forward ads that have been mentioned (Liberty Mutual?) and ALSO the Bank of America ads where everyone looks into the logo on the window and sees their dreams coming true. Kinda sappy, but also kinda nice.
I can't believe no one has mentioned the Gatorade commercial with Derek Jeter and Harvey Keitel.  "But you gotta do what you gotta do".  I'm a Red Sox fan and I love this ad.
I absolutely can't stand the BFF Jill or the dropped call commercials. They are a complete waste of airtime. Can't get enough of the Mastercard elephant or the PetSmart bulldog though!
I can't believe no one has mentioned the Coke commercial based on Grand Theft Auto. Cracks me up every time.
Worst commercials ever:
The Oxiclean commericials.  I know they've been mentioned before but I HATE them.  Billy Mays voice is so annoying.  It just sounds like he's yelling through the whole thing.  Ugh!
My favorite commerical right now is the Progressive one with the traveling musician, where he's like, "So it's great if my van gets pummeled by adoring fans.... or if I hit a pole." I laugh out loud every time I see that one. "It came outta nowhere."
"Sorry, Roger You tiger now" is the BEST!!! Now at work when the millionth customer asks us on the phone, I know I don't have my order number but are you sure you can't look it up with X? (or with Y or with Z?) we mute the phone turn to a co-worker and repeat that wonderful line! It is so timely to those who work in customer service and listen to people just like Roger everyday...Comcast gets our vote!!
Ok, I may be the only one who says this, but I thought the berries and creme commerical was hilarious...It touches that deeply disturbing part of my sense of humor. My number 2 choice is the T-Mobile commercials where the guy is accusing his roommate of having an affair with his girlfriend, ("You do not give another dude's girlfriend footrubs, and you do not put her in your fave five") and then as soon as he says this, the roommate's phone rings, playing "Secret Lover" by Atlantic Starr, of course, with the girlfriend's picutre popping up. Hilarious!!! And a good way to work in a good old school song too....
Favorites:

"Sorry Roger, you tiger now"

And I don't like all the cavemen commercials, but the one where he's in therapy and his mother calls and he says "I'll put her on speakerphone" cracks me up every time.
Additionally I love Planet in Need. I saw these commercials a couple of times and thought they were brilliant! http://www.planetinneed.com/
People take commercials waaaay too seriously!!!  Anyways, I like the commercial for Stride Gum where the Chinese man owns the mini-mart.  He starts talking really fast and complaining how Stride Gum's flavor lasts too long, which is not good for his business.
Ok here is my pick for worst (and I am devoting this whole post to this one commercial):

The all time worst ever is the "little lad" Starburst commercials.  I have had commercials that make me want to run out of the room screaming but this one takes the cake.  I AUDIBALLY scream Noooooooooooooooo when it comes on and scramble to either mute or turn the channel before he starts singing the song that makes my skin crawl.

I am the 29 female demographic that 90% of all commercials are supposed to hit and I tell you what, that commercial causes a knee jerk reaction for me to involuntarily twitch when I hear the words, "Berries and Cream"  *shudder*  I didn't even want to type it.  I HATE IT HATE IT HATE IT.  

In fact, I refuse to consume any product that is "berries and cream" (like ice cream or soda) anymore because it makes me think of that weird little guy doing that dance that makes me want to punch him in the face.

Sorry that one has to win worst.  It is just...awful.
I hate the "BFF Jill" ad and I do "get it," but it's still irritating and comes across to me as disrespectful... and why does a 12 year old have a cell phone anyway?

I do like the one for the roll over minutes, when Mom finds them in the garbage can... way to take control Mom! I love that she washes them off.

The Geico cavemen are getting annoying too... why does his mother need to be on speaker phone?

I am partial to automobile ads this year- most of the Dodge commercials are great and I enjoy the Ford commercials featuring Mike Rowe.  
five words... Hanker for a Hunk o' Cheese

http://youtube.com/watch?v=U3jgo5ea_zc

I absolutely loathe the Viva paper towel commercial where the kid is shaking up a bottle of orange soda, it explodes (what did he think would happen?) and, instead of getting mad, his mother encourages him to spray more soda all over the kitchen by retaliating with the sink sprayer.  Come on - who acts like that?  And then she calmly wipes up the mess with a single paper towel - yeah, right.
I so totally love this time of the year.  This commercial event is just the greatest.  Here’s a couple notables:  The Budweiser “Real Men of Genius” is just pure hilarity.  There’s a whole slew of them, so it’s hard to choose just one.  Also, I just rave about the Dunkin Donuts “Rip Things In Half” commercial, not only cuz I know one of the kids in that vid but the song is just so catchy.  

The top commercial is definitely the “BFF Jill” commercial.  It’s the geek speak and the way the girl delivers her lines that I love.  And the bottom-feeder commercial award goes to the “Berries N Cream Lad”, I hate that guy and at first I had no idea what he was babbling about.  
Oooh, one more I love that I know some other people might hate--the Sprint "Connectile Dysfunction" commercials, where the guy is talking about "faking a connection" with his wireless internet.  They are so spot-on like the ED commercials, only the Sprint ones are funny :)
Hold on here ... I don't "get" the IDK commercial because I'm "old" and can't "understand text"?  Guess what?  I'm 29.  I don't have kids.  And I've been online since 1992.  I've been using text abbreviations longer than most people have had computers.  But that's all they are -- abbreviations.  And I don't even use them most of the time because they're intellectually lazy and promote poor language skills.  And let's not get started on the ridiculousness of allowing a child dictate a wireless plan...  
The Best Ads: Virtually all Target ads. I love the use of music ("Hello, Good-buy," "A Little bit More..."). I also love the use of minimal color. They are stylish and effective.
The worst ads: I *hate* the Wendy's commercials with people kicking the trees. I *hate* the Geico cavement commercials - all of them.  And, I hate the scary big-head Burger King guy.
I also love the GE wind energy commercial, with the little boy catching the wind in the jar.  Also, just last week, I started seeing a Subaru "Ricky" commercial, where the wild is calling him (all sorts of animals saying "Ricky").  It's pretty funny.
Eww, I had never seen that "Little Lad" Starburst commercial till you posted the link. Yuck!

But I do like the Mac vs. PC commercials. Clever.
We don't even have TV at home but while out of town we saw "The Slowsky's" where he says, "Push it real good" at the end. We laughed out loud for the first time in a long time at a commercial. I am psyched there's a website and will be checking it out post haste.

As for the Little Lord Dance--didn't see it til I clicked the link. May I never again see something so creepy and unfunny.
I totally agree about the Sonic ad about "what does your drink say about you?". The Sonic ads are really hit and miss, either really funny or really annoying (especially the ones with the 2 guys... the woman can be pretty funny sometimes).  In the fast food vein, I agree that the Sirloin vs. Angus ad is stupid.  Angus is not a part of the cow!

The Mac vs PC ads are good, too, albeit not always too true to life (some are dead on).  PC is just too funny, so my husband and I always stop DVR fast-forwarding if a new Mac commercial comes on.  And some of the anti-Windows things are dead-on, even for a seasoned Windows user like me.

I like the Dwayne Wade-Charles Barkley commercial for being in "your five" or something like that when the girl asks if Charles is Dwayne's father.  Hilarious!

Absolutely hate the Slowsky ads for Comcast (maybe that's just because I hate Comcast, but I think they are pretty dumb).  Hate most prescription drug ads where they act like the side effects are something that should come up in conversation among friends, or the way this one drug is talked about by a doctor and his like med school class or something.  Also, that Old Spice ad with that guy singing at the piano with the weird looking women... who would buy Old Spice after seeing that ad?  Is there target audience old men with a fetish for weirdly styled women?  Ugh...  After that one ran the first time, my husband and I looked at each other like, WTH?

I know these ads have been running for years, but they always update them...  I hate the yogurt ads with the two women talking about some yogurt being so good and each has to outdo each other with their superlative ("private island good", etc.)  They are so annoying, and the woman with the short hair has the most grating voice!  Maybe it's for Yoplait?  I'm not sure, but if I can fast-forward through those I will, otherwise, I hit the mute button.
How come no one has mentioned the commercial for Nextel where there are three guys in an office and two of them are dancing to Salt-N-Peppa "Push It" I LOVE that commercial! I also am a huge fan of the other cell phone company commercial where the dad says to his kids they can afford there cell phone plan now so that mom can quit here other job, and shes dressed up like a taco and the dad, is a very sarcastic tone says "hola!" haha loves it
I just love the Cottenelle (I hope that's the right product) with Little Timmy sitting on the floor scared because of the monster in the bathroom - what an adorable face. Just can't beat an ad with a darling little one (as long as they don't have speaking lines) and a puppy!


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