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Every week, msnbc.com entertainment producers Gael Fashingbauer Cooper, Denise Hazlick, Paige Newman, Kurt Schlosser and Anna Chan weigh in on topics ranging from TV commercials to movie hype to the latest celebrity blunder. We're not ashamed to admit our love for bad TV or reveal what's on our iPods, and invite you to join the conversation via your comments.



Some TV commercials offer TMI

Posted: Thursday, June 19, 2008 2:28 PM by Gael Fashingbauer Cooper
Filed Under:

In the 1950s, CBS wouldn't even let Lucille Ball be described as "pregnant" on "I Love Lucy." Although the network eventually broke the taboo of showing pregnant women on television, the episode that started it all had to be called "Lucy is Enciente." (Don't miss our fun feature on the celeb-baby photo craze and how it's developed.)

Most of us can agree that the original network attitude was completely nuts. If your sensibilities are so dainty as to be offended by the sight of a pregnant woman, you need to reside in a hermit's cave somewhere.

But tuning in to a few modern commercials may make a sensible person long for a little MORE delicacy. The let-it-all-hang-out attitude taken by today's commercials means that we're now faced with ads for everything from lingerie to lubricants, with seemingly no attention paid to the times of day when these ads run, or the kind of programs they interrupt. (One of our freelancers wrote a piece on seeing an embarrassingly adult "Grey's Anatomy" promo during the NBA playoffs.)

When these commercials first began to air, they were, well, boring. They often featured generic images (women running through daisy fields for Tampax) and doctors in white coats holding bottles of pills while being vague about what they were for.

Now, though, it's as if anything goes. Smiling Bob and his ED issues are as well-known as any other commercial mascot. Guys sit around crooning a charming Elvis song that's been mangled to be about Viagra. Handsome couples discuss which one of them has herpes and which one doesn't.

Some of our readers are completely freaked out by the suggestion of anything sensitive. I won't go THAT far. Tasteful ads for hygiene products and medications have their place, and if an ad is well done, it will likely soar over the head of the younger viewers anyway. But when the ads push the envelope, as they often do, readers respond with revulsion. I'd suggest a test to the ad makers: Would you want to watch this ad with your mother or young child in the room? But then I think: With the wide variety of families out there today, maybe that can't guide them like it would guide me. Maybe their mother is really proud that Junior created the Cialis ad with the two people in separate bathtubs out in the middle of nowhere. It takes all kinds.

Pulled from comments on previous entries, here are some of your thoughts on ads that make you scream "TOO MUCH INFORMATION!" This is only a fraction of the TMI ads you've mentioned, so feel free to discuss these and others in the comments.

THANKYEW THANKYEW VERRAH MUCH
"Two words: Viva Viagra. Thanks for killing a good Elvis song.  Heck I'm not much of an Elvis fan and it still drives me crazy. Seriously, do guys with ED sit around in garage bands and sing about their drugs?"    --Leslie

THIS IS BOB. THIS IS ME CHANGING THE CHANNEL
"I definitely can't stand the 'This is Bob' male enhancement commercial! Not only are the people creepy and plastic looking, but that damn whistling gets stuck in my head for hours and hours... It seriously makes my head feel like exploding! (Okay, maybe a touch dramatic, but it is obnoxious nonetheless.)"    --Suzy

HIS AND HERS
"I can't stand the KY ads. The most recent one is the couple using the 'his and hers' KY products. It's just WAY more information than needs to be on TV! GO AWAY!  And it almost doesn't need to be said, but I'm oh so tired of all of the pharmaceutical ads and their endless listings of warnings and symptoms that may occur."    --Cyndi

BARING IT ALL
"The Charmin bear commercials are disgusting. I mean, they are sitting behind a tree and flat on the ground. Not squatting, but directly on the ground. There's no hole; no throne.  Nothing! So, where does it go? All over their bums! No wonder they need so much tissue to clean themselves. Ewwww! Where were they raised? In a barn?"    --Mike
[Editor's note: More on the Charmin ads here.]

STD? TMI!
"The ads for Valtrex (used to treat genital herpes). I mean, really, is it necessary to advertise an STD treatment? And who would want the whole world to know their sexual health status?"    --Chanel

DIARRHEA DANCELINE
"The commercials I can't stand and make me gag are (for) Pepto Bismol.  People jumping around grabbing the butts and singing 'upset stomach, diarrhea, go Pepto Bismol.' Yuck. I immediately imagine these people sitting  on the toilet...Gross!"    --Mary

 

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Comments

How about the "crotch infection dectection kit" they have out now! Where the woman is walking through her house pondering "What on earth could be causing that Itch and that Odor?!"...so she gets out this kit with a color pallet of Yellow to BLACK so she can match her test strip with the box and narrow down HER crotchal dis-comfort culprit!! AND WHY do they ALWAYS have to show it at dinnertime??!!!!!!

Trish, San Pedro, Ca (Sent Thursday, June 19, 2008 7:01 PM)

Honestly I don't think prescription drugs really need to be advertised on television.  People don't need to be asking for drugs by brand name, they ought to let their doctors decide what to prescribe!!

Martha Grondin, Newport News VA (Sent Thursday, June 19, 2008 7:10 PM)

I hate all the ads for ED and "male enhancement," but I can attest to the fact that the Cialis one with the people in the seperate bathtubs, though puzzling, is at least subtle enough to watch in the presence of children.  A few years ago, it was on and our then 6-year-old son began to watch with interest.  My husband and I exchanged a look, assuming we were going to have some 'splaining to do, but when it was over, our son just looked at us angelically and said "That commercial is about love."  We about died!

Tracie, Davis, CA (Sent Thursday, June 19, 2008 9:34 PM)

The KY commercials really are the worst.  I also don't appreciate the Victoria's Secret commercial. Do the networks have no conscience any more?! How about a little discretion on the timing of these commercials!

Melinda Mergelsberg, Costa Mesa, CA (Sent Thursday, June 19, 2008 10:19 PM)

"they ought to let their doctors decide what to prescribe"

the "problem" with this suggestion is that the pharmaceutical companies are having a hard time peddling their drugs to the very busy doctors these days, so they are trying to cut out the "drug rep" by advertising to the masses via the "idiot box."

As for the complaint about the KY products, I actually don't find those ads nearly as creepy and TMI as the ED treatment ads, or the "itching/burning/stinking" ads. I thought they were cute at first, and even now that they have ramped them up in the "sexy" department a little bit, I still don't think they are even close to as inappropriate as, say, a Victoria's Secret ad, which, by the way, I would choose as the first ads to be removed from television entirely.

LA (Sent Thursday, June 19, 2008 10:24 PM)

I'm sorry, but if the product is about something you have to hide in your bathroom or medicine cabinet, it shouldn't be aired on tv.  I really didn't need to know about all the people with herpes or about tp sticking to one's rear.  And come on, how many men sit around singing happily about thier ED?  When I was a kid I remember seeing preparation H commercials and having no idea what it was for.  The commercials for these products should remain that subtle.  

Jennifer , Panama City Beach FL (Sent Thursday, June 19, 2008 11:02 PM)

The ones that have been wigging me out are the Trojan "fingertip massagers" for women - there are two women extolling the virtues of these little fingertip...devices while sitting in front of a desk of a much older women.  After discussing the devices in detail, one asks the other where to get them, at which point the older lady butts in and tells them where she got hers....*shudder*

Danny C, Memphis, TN (Sent Thursday, June 19, 2008 11:41 PM)

This train of thought reminds me of some maxi-pad ads that came out about 16 years ago...They angered me enough that I had to write a letter to the company.  They had an ad campaign about how at "that time of the month" you felt like "a baby beluga."  I felt that the ad campaign was thoughtless, tacky, and (forgive the generalization) probably thought up by some man somewhere...I was a freshman in college at the time, and we had to write a paper about advertising and how it portrays women.  Trust me, I was ALL over that one...But, when I wrote to the company that made the pads, I got - a nice letter and some COUPONS...

From what I have seen, they don't care how offensive the commercials are - they get the product stuck in your mind (nevermind that I still remember the ad - but not which brand it was for...).

I do agree that the ads are getting out of control - PLEASE leave SOMETHING to the imagination...Spare us and the kids of the world...Especially after last year's "most advanced piece of technology you will ever pee on" ads...I still see those on Lifetime...ICK!

Katie Spring, TX (Sent Friday, June 20, 2008 12:04 AM)

I am definately getting a bit offended by the KY Intrigue commercials. The content is borderline X-rated and airs right around 7pm where I live. simply stating the product and what it is will be enough to get the message across if it must be on television. Another one is the eXtenze commercial. It starts out by saying "male enhancement". Thank you folks for putting it right out there for us what the commercial is all about! It's awful! heh Is anything private anymore?

Rachel, Lansing, Michigan (Sent Friday, June 20, 2008 12:13 AM)

Leslie said

"Seriously, do guys with ED sit around in garage bands and sing about their drugs?"

No more than woman standing in a kitchen over coffee discussing Vagisil Medicated Wipes, Seriously!

Advertising Executive (Sent Friday, June 20, 2008 12:24 AM)

I am a woman. I would just like to point out that I've never had a happy period, I don't discuss my birth control at bars with my girlfriends, and I certainly know what to do in the event of a yeast infection - please stop hocking products for this crap at me. Likewise, we all know that some men are impotent. Those men should go to a doctor. THIS IS NOT ROCKET SCIENCE. And, finally, the only people who need to know about your herpes are yourself, your doctor, and your partner(s). Nobody else cares or wants to know.

Caro, Houston (Sent Friday, June 20, 2008 12:46 AM)

I really have a problem with Pepto Bismol ads. All of the ads are shot to look like auditions, and all of the foks auditioning are foreign.  So we're supposed to laugh at them singing that stupid jingle because they sign it with an accent???  I don't understand  why that is supposed to be funny.

Kirsten Denson, Sheboygan, WI (Sent Friday, June 20, 2008 1:12 AM)

The commercials that make me leap for the remote these days are the ones that feel the need to create an animated "enemy" that you must fight by buying their product (I'm talking to YOU mucinex!). Everything from phlegm to athlete's foot now has to be represented by some kind of cartoon boogie monster that is creeping through our bodies and wreaking havoc. Enough already!

Kate, Fresno, CA (Sent Friday, June 20, 2008 1:15 AM)

There is a series of commercials for BeAnEx.org, a stop-smoking web site.  Each shows someone going through a normal daily process and completely messing it up - the longest one features a man trying to get ready in the morning.  He puts his pants on backwards and irons his shirt while he's wearing it... then you see him sitting on the toilet tank, with the lid off, reaching for toilet paper.  Eww!!! Somehow, quitting smoking has GOT to be less difficult than knowing not to crap in the toilet tank!

Mike, Atlanta GA (Sent Friday, June 20, 2008 1:17 AM)

How about the new pregnancy test........"the most scientific thing you'll ever pee on........."!!!!!  And, they show a stream of water hitting the gauge!  Ugh!!!!

Valerie Veltri, Cathedral City, CA (Sent Friday, June 20, 2008 2:07 AM)

I will gladly sit through a marathon of these commercials if only they'd get rid of the Free Credit Report.com ads!!!

John Doe, Seattle, Wash. (Sent Friday, June 20, 2008 7:02 AM)

How about a local ad for a telephone chat line called something like "Yes Girls" -- don't be lonely, call us we're here, (complete with 1/2 naked girls licking their lips); immediately followed by the "I'm going to have to block you" ad with the chain saw guy.  Nice, we can block a show, but we can't block a sex-chat line ad.  I could see my 14 year old trying to memorize the telephone number sitting right next to me!  Unreal.

Wendy O'Connell, Herndon, VA (Sent Friday, June 20, 2008 7:10 AM)

Just turn off the TV.

bixlives, Fl. (Sent Friday, June 20, 2008 7:20 AM)

How about the home-pregnancy test commercial showing a "stream of urine" going onto the end of the test?  And they annouce "The most advanced piece of technology you will ever pee on"?  Come on.... being a woman, I find that more offensive then the Trojan commerical with the pigs.

Lee, Ft Lauderdale, FL (Sent Friday, June 20, 2008 8:08 AM)

I dislike all the above mentioned commercials completely but what REALLY gets me is how the networks happily let the grossest of those on the airwaves but the moment a nude or partially nude body is in a show, they blank THAT out. I know the sponsors pay to advertise but the shows pay more to be broadcast. Hey guys! You can advertise for ED but you don't have the nerve to show what body part's involved?! Fine! Then dump the commercials! Don't subject US to what YOU think is acceptable. You can't always have it YOUR way!

Michelle, Greensboro, NC (Sent Friday, June 20, 2008 8:40 AM)

"the most sophisticated piece of equipment... you will ever pee on."

Word fail me.

Katie, Aylmer, "State" of Quebec (Sent Friday, June 20, 2008 8:46 AM)

The "AXE" body spray ads!! Gross...one shows a guy who doesn't have time to shower before his girlfriend arrives so he sprays "AXE" all over and it forms a hard crust all over and he slams himself against the wall and all the gunk cracks off...what he's "clean" now? ugh!! Others AXE ad show some anorexic guy in tight man panties seeing every anorexic girl in her bra and panties looking for a hookup? Yuck!!!

Lisa San Antonio, TX (Sent Friday, June 20, 2008 8:48 AM)

What about the home pregnancy tests that say something to the effect of "the most advanced test you will EVER PEE ON!"  I've actually seen two versions of this commercial.  The one during the daytime hours uses the word 'pee'.  The one shown during evening hours says something like "...advanced test you will ever *ahem*, well, you know".  We don't need them to explain that you need to pee on a stick so just stop it!!

Jill, PA (Sent Friday, June 20, 2008 8:59 AM)

While I was looking over these ads everyone's mentioned, the thought struck me...

they should first play the 'Viva Viagra' (or the Cialis) ad, and then immediately follow it up with the one for Valtrex....

Amy, Greensboro , North Carolina (Sent Friday, June 20, 2008 9:08 AM)

Really, we are uberconservative about what is 'allowed' on television anyway.  If it offends you, DON'T WATCH IT.  Read a book or get some exercise.  People are ridiculous.  You should be your own morality compass, not the FCC.

Amy, Indianapolis, IN (Sent Friday, June 20, 2008 9:14 AM)

The Viva Viagra commercials really get to me.  First of all Elvis must be rolling in his grave!  Second of all have you ever heard any of your friends sit around and sing about getting some when they get home?

bunni (Sent Friday, June 20, 2008 9:17 AM)

The Valtrex ads are the worst.  

Her:  "I have Herpes"
Him:  "And, I don't.....Yet..."

This ad plainly tells you that NOTHING can completely stop the spread of herpes, or guaratee that your partner won't get it.  It seems to me that not only are they handing out WAY too much information, but selling a completely false sense of security, too.

Get It Off My TV!!!!

Pat in Dallas, Texas (Sent Friday, June 20, 2008 9:18 AM)

The one commercial that makes me completely uncomfortable is Lifelock where they tell someone's social security number. I change the channel any time I see or hear that ad.

Heather, San Gabriel, CA (Sent Friday, June 20, 2008 9:26 AM)

I'll go a little off-topic and say that in movies Hollywood does no better. A recent example: we rented the Transformers movie on DVD, which is rated PG-13. We thought that was because of the action & violence. Wish we had been warned beforehand about the sudden, abrupt discussion of "Sam's Happy Time" in the middle of the movie with our very inquisitive daughter watching. And there was absolutely NO reason for that to be in the movie nor for it to go on and on.

Doug (Sent Friday, June 20, 2008 9:32 AM)

There is one commerical that was changed -- it is for a pregnancy test, and showed a stick with a flood of water running over it, and the tag line was something like, "The only stick strong enough that you can pee on." Or someething to that effect. Made me cringe.

But I saw it the other day, and the verbiage has changed, thankfully.

John Doe, Seattle, Wash. (Sent Friday, June 20, 2008 9:34 AM)

I hate the commercial that is for Beano or something. There is a guy in a job interview, and the interviewer keeps peppering the conversation with passing-gas references, such as, "Sales have been flatulent." It's SO juvenile! What are we, 12? And do we really need to be reminded over and over again just what it means to pass gas?

Laura R (Sent Friday, June 20, 2008 9:37 AM)

The KY ads and prescription drug ads are completely inappropriate, but I think the worst I've seen recently is a commercial for the EPT pregnancy test.  The end of the commercial says, "It's the most advanced stick you will ever pee on."  Obviously viewers have been complaining, because the new version says, "It's the most advanced stick you will ever, you know, on," or something to that effect.  Why does that need to be said?!  We know what a pregnancy test is for, and we know how to use a pregnancy test.  Is nothing sacred any more?!  It's amazing how commercials have made even pregnancy seem trashy and tacky.

Danielle, Indianapolis, IN (Sent Friday, June 20, 2008 9:38 AM)

I definitely wouldn't miss the Victoria's Secret commercials. Whenever they com on and I'm around my family (Mom and little brother) I feel like I should be changing the channel! And I'm sure seeing a bunch of underweight women provocatively strutting around in lacy underwear is FABULOUS for children to see! I could also do without the Charmin bears too. We all know HOW the TP is sticking to their butts and I'd rather not think about the 20 times I see that commercial a day. And of course the STD commercials...  Some things should just not be plastered all over television.

Amanda, Lansdowne, PA (Sent Friday, June 20, 2008 9:39 AM)

This ad is not offensive per se, but it does show that no one seems to read these ads before they put them on TV.  An ad for "Evista" has several "older" women & the VO says "If you are a post-menopausal woman & worried about osteoporousis..."  Then it continues with all the warnings...& then follows a list of who should not take this medication.  "Do not taken this medication if you are pregnant,nursing or may become pregnant."  How many post-menopausal women out there are likely to be pregnant or nursing, let alone someone who may become pregnant?

The mute button on my remote is going to stop working because of all the ads I choose not to listen to, let alone watch.  For sheer aggravation are the ads by/for law firms.  

Suzanne Federici, Tempe, AZ (Sent Friday, June 20, 2008 9:40 AM)

I absolutely hate all TV ads aimed at any bodily function, male or female.  Advertising these products in magazines is enough.  

Luke Grey, Richmond (Sent Friday, June 20, 2008 9:41 AM)

So, 400 years later, the idiotic, hypocritical prudishness of the Puritans continues to haunt us.  Never mind Darfur, or Burma or Iraq- our drawers are wadded over ads for personal hygiene products.  Americans can be such doofusses.

Still, that Viva Viagra ad IS awful.

Vic, Simpsonville, SC (Sent Friday, June 20, 2008 9:50 AM)

Such commercials implicitly communicate "This is ok behavior." They go on the same shelf with fat guys stuffing themselves with greasy food, families eating and talking with their mouths full and sauce on their faces, and teenage girls saying they want "more meat." The real message seems to be that Americans are pigs and slobs and should revel in it.

Bill Ramsey, Huntington, WV (Sent Friday, June 20, 2008 9:52 AM)

Ewww!  How about the Ped-Egg ad - the device that basically cheese-grates the callouses off your feet?  It shows the person emptying the dead-skin debris into the trashcan.  Gross!

Molly, St. Louis (Sent Friday, June 20, 2008 9:56 AM)

I hate the pregnancy test ad where it shows the stream of urine hitting the test.. disgusting... no one wants to see that mess

jennifer (Sent Friday, June 20, 2008 10:01 AM)

The one that gets to me is The pretty woman sitting in a bar with a bunch of pigs. One of the pigs says he's not giving up and he goes to a vending machine and gets a Trojan condom.  The pig immediatley turns into a handsome young man who is going to make this girl's "dreams come true"  an insult to both sexes.  

Linda H. Port Chester, NY (Sent Friday, June 20, 2008 10:07 AM)

what about the one for the pregnancy test that says "its the best piece of technology you'll ever pee on" while showing what i can only hope is water streaming onto the stick? i honestly can't tell if they are joking or if the commercial is meant to be as serious as they make it sound. either way, it grosses me out!

AW, Los Angeles, CA (Sent Friday, June 20, 2008 10:14 AM)

I don't like the pregancy test that shows a stream (of water, I guess) actually hitting the stick and then says something about it being the most advanced thing you will ever pee on.  Yuck!  Do we really need to see that?  

I don't like the ED, male enhancement or the KY ads either because they have come on during shows that my children were watching.  Just what I need - a 7 year old running around the house singing Viva Viagra!  It seems that while some attention is being paid to show content and giving the shows ratings, there is no attention being paid to the commercials.

mom in br (Sent Friday, June 20, 2008 10:18 AM)

It seems several people here don't have any health problems and misunderstand the point of drug ads.  The drug ads are good for people who actually do have health problems, not everyone has the most fantastic doctor who knows about every medication option and automatically prescribes the best medication for your condition.  Even if you are on a good medication, sometimes a better one comes out that is more effective or has less unpleasant side effects, so it's nice to know when a new medicine comes to market!

Anyways, I hate-hate-hate the "itchy feminine odor" commercials, they used to be somewhat tolerable but now they are definitely in TMI land.  The herpes commercials are awful too, those people are WAY too happy about their herpes pills and it makes the commercial really creepy!

Lydia, Chicago (Sent Friday, June 20, 2008 10:19 AM)

I sure appreciate all you people watching all these awful ads for me. I've had a DVR for around 5 years, and don't recognize a single one of the commercials complained about here, either in the article or the comments.

KB (Sent Friday, June 20, 2008 10:24 AM)

I hate the commercial for a winged feminine hygiene pad with the little red ball jumping around, right in the middle of the pad.  Significance like that I don't need!

Wanda, Houston, Texas (Sent Friday, June 20, 2008 10:31 AM)

i really cringe at the home pregnancy test commercials.  Does it have to say "it's the most technologial thing you will ever pee on" and then to procede to show a stream  of "pee" -- ugh hello that is so gross.  as a mom myself - i have taken a home test and yeah it was gross.  but to show that on TV is just yuck.

Sundee, Texarkana AR (Sent Friday, June 20, 2008 10:33 AM)

I cant stand the I have herpies and I don't couples.. I am glad there is something out there to help them, but I dont need to know. Those peptobismo commercials have got to be the worst though, these people can't even carry a tune or speak clear English and watching them rub their stomachs and grab their butts is way more then we need...And I love when they list the slip possibility of side effects for these medications.  The ones that really get to me is the depression medication that can lead to suicide (does anyone not see the oxymoron in this) and I dont know what the pill is for but it could cause uncontrollable gambling.. What the heck is that about?

jrzygrl (Sent Friday, June 20, 2008 10:33 AM)

This crosses out of product ads, but I am so tired of the violent, frightening, graphic "horror" movie commercials.  We're a big sports family and Sportscenter is on in our house often enough--we have 2 young sons.  I shouldn't have to be diving for the remote to hide the ads when the programming is perfectly safe!!!!

Kasey, Oklahoma City (Sent Friday, June 20, 2008 10:41 AM)

I don't know that it's a matter of "Too Much Information," but a matter of presentation. I don't mind the commercials that come straight forward like for Gardasil and Valtrex. They address serious problems with serious calm ads.

But the Enzyte ads are over the top , unless of course Adam Sandler's character "Billy Madison" has ED. If I'm going to immature and all middle school humor about something, it's not going to be my sex life.

And also, note to Viagara. Why on earth do those commerials with the fellows singing about Viagara have a "time stamp" of 1:22 am. If you have sex on your mind, shouldn't you be at home in bed with your spouse actually having sex instead of singing about it to the tune of an old Elvis song. DUH!!!!!!!!!!

Scott, Rockford, IL (Sent Friday, June 20, 2008 10:43 AM)

I don't think we have any ability or grounds to complain about inappropriate or "Sexy" ads when our TV schedule is full of detailed and graphic depictions of the most brutal killing/murders imaginable.

I'm not worried about the effect of an ED, STD, or Bacteria-Rich-Yogurt ad (as annoying as they are). What worries me is the constant, brutal violence. Very realistic in gore and blood, but NOT in how people handle it and it's societal effects. Yeah, your CSI/Law and Order/24 programs will realistically depict what a gunshot wound to the chest looks like. But it doesn't show how witnessing that destroys people's lives.

If you need to depict violence for a story, fine, but make EVERYTHING realistic - not just the autopsy/rape/reenactment shots. Include the constant nightmares of the responders, the suicides of the survivors, broken relationships, the giant chunk of your soul that dies after being around those events - all of that "great" realism should go together.

But a herpes ad? What's wrong with a country that freaks out at ED/drug ads but the hooker-murdered-with-a-railway-spike-in-the-skull prime time lineup  passes muster?



Steve, Madison, WI (Sent Friday, June 20, 2008 10:43 AM)



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