Vintage ads: Coke singers, Bud tribute
Posted: Monday, August 10, 2009 6:00 AM by Gael Fashingbauer Cooper
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TV commercials
We've been rehashing and reviewing the crop of current commercials, but let's do the time warp. Thanks to You Tube, it's easier than ever to watch old commercials, and it can be a blast.
Old ads take you back to when you were younger and things seemed simpler. The fashions, fads and music in them paint such a vibrant picture that I find myself remembering who I was with and what I was doing back then. It's a wonderful nostalgia trip -- and it's educational to see what different techniques advertisers used back then. Some ads look simple and subtle by today's standards, others look horribly cheap and thrown-together. Time, time, time, see what's become of us.
Never forget.
The Coke commercial where singers from all nations gather on an Italian hilltop to sing "I'd Like to Teach the World to Sing" has to be at the top of my list of classic ads. So simple, so beautiful. I even played this song in a piano recital in grade school. And the Wikipedia entry about how it came to be is really interesting -- the creator was inspired by watching delayed travelers laughing over Cokes at Shannon Airport in Ireland.
I mentioned the Mean Joe Greene ad in my post on celebs in commercials . Another classic celeb ad features Joe Namath wearing pantyhose . Note the price: $1.69 a pair! Namath also appears in a sexy Noxzema ad with the gorgeous Farrah Fawcett. She's still missed.
We've discussed fast-food ads, but watching them from back in the day when fast food wasn't so maligned is pretty funny. Here's one from when KFC wasn't afraid to tout the word "FRIED" in their name. And one where McDonald's tried to teach us all to memorize the ingredients in a Big Mac. Two all-beef patties ...you know the rest. I also love the ads for franchises that are no longer with us (or only have one or two locations left). Burger Chef! Shakey's Pizza! Farrell's Ice Cream Parlour!
Food ads are always good for laughs. Pringles were originally called Pringles Newfangled Potato Chips, and they freaked out the Tuesday Bridge Club in this ad. Does anyone play bridge any more? Besides Bill Gates and Warren Buffett ? Peter Pan appears to be high on something in this peanut butter ad where he breaks into a woman's kitchen. He's as scary as the plastic-headed Burger King. How many licks DOES it take to get to the center of a Tootsie Pop?
Toy ads really take me back and let me relive those fun childhood memories. Lite-Brite! Psychedelic Spirograph ! Open the door for your Mystery Date ! Connect Four -- pretty sneaky, Sis! Maureen "Marcia Brady" McCormick for Living Barbie !
Some ads just stick in our national psyche forever, good or bad. Who can forget the dog chasing the little chuck wagon for Chuck Wagon dog food ? The Kool-Aid man smashing through walls?
But the one ad I can never get through without wanting to cry is the Budweiser commercial from 2001 , where the famous Clydesdales make a pilgrimage to New York, and the giant horses take to bended knee and bow their heads in front of the Statue of Liberty and the skyline where the World Trade Center towers no longer stand. It's a beer ad, yes, but it's more than that.
Discuss your favorite retro ads, from all decades and all products, ideally with links, in the comments.