ABOUT TEST PATTERN

Don't touch that dial: Test Pattern tunes into television, entertainment and pop culture links, gossip and idle chat from around the Web. Our annual commercial contest, held every summer, recognizes the best and worst in TV advertising. Multi-link Monday offers up five fast, fun links to fill in those workday boredom breaks. Other topics range from movie mistakes to canceled shows we're still mourning. ("My So-Called Life," anyone?)

MSNBC.com Television Editor Gael Fashingbauer Cooper started Test Pattern in 2003. She also operates her own pop-culture Weblog, Pop Culture Junk Mail, which began in 1999 and has earned praise from Entertainment Weekly and the New York Times. You'll occasionally see her on MSNBC cable or hear her on radio discussing the ABCs of TV.



TV commercials (RSS)

Best and worst commercials of the year

Posted: Monday, August 27, 2007 9:00 PM by Gael Fashingbauer Cooper
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As always, it was a close race. Which commercial would be chosen the year's worst, enshrined into the MSNBC.com Hall of Fame along with Digger the Dermatophyte, the woman plugging a boat leak with Tampax, and HeadOn? (Apply directly to your forehead!) There were plenty of strong contenders for the "worst" honor, whereas your choices for "best" ad were kind of all over the place. CONTINUED >>

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Watch some of the worst commercials on-air

Posted: Thursday, August 23, 2007 12:05 PM by Gael Fashingbauer Cooper
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On Tuesday, I offered up links to a batch of your favorite TV commercials (couldn't get to them all, but tried to find the most frequently mentioned ads). Now it's time to let the really bad ads have their due. Consider yourself warned: Watch these commercials at your own risk. These aren't the only ads in contention, so feel free to mention other ads, or comment on these, in the comments. And then give thanks for TiVo and the blessed fast-forward button. CONTINUED >>

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Watch some of the best commercials on-air

Posted: Tuesday, August 21, 2007 11:00 AM by Gael Fashingbauer Cooper
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We're down to the last week of the TV commercial contest. I'll announce the results on Tuesday, Aug. 28. But as a refresher, here's as many clips as I could find of some of the front-runners in the "best ad" category. (I'll add the "worst ad" links later this week.) CONTINUED >>

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TV commercials that get a bit too personal

Posted: Friday, August 17, 2007 6:00 AM by Gael Fashingbauer Cooper
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Our summer TV commercial contest is winding down. I'll announce the winner -- and the big loser -- on Tuesday, Aug. 28. But before we get there, let's discuss one of the hot-button topics relating to TV commercials: Ads for personal products, from hygiene items to medications to birth control and more. CONTINUED >>

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Vote for best and worst commercials

Posted: Wednesday, August 08, 2007 11:31 AM by Gael Fashingbauer Cooper
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We've been discussing the good, the bad, and the ugly TV commercials for most of the summer. It's turned out to be quite easy this year to find some purely awful ads, but a lot tougher to find good ones that we can get a consensus on.

We'll see what happens in our new polls. I've pored over past posts and comments and selected 13 frequently mentioned good ads, and 13 bad ones. If you don't see your favorite or least favorite commercials mentioned, that doesn't mean they can't still win -- please post them in the blog comments, I may have forgotten a top contender.

Vote here for the BEST commercial.

Vote here for the WORST commercial.

Obviously 2007 isn't yet over, but shoot for ads that have aired this calendar year (and which haven't won the contest before). It's OK if the ad is one of a series that's been around for a while...so many people mentioned Mac vs. PC that I included that series, because Apple keeps making new versions. For some ads, I mention a very specific commercial, for others, I mention a concept -- it depended on whether a certain ad seemed to catch viewers' notice or the entire series did.

As happens almost every year, there's one ad that really splits the audience. Half the viewers seem to love it, half can't stand it. The Geico Cavemen have split your vote in the past, but this year it's the text-messaging kid in the "IDK, my BFF Jill" ad. You'll see that commercial in both polls, so vote as you like.

The poll will not be the final determination of who wins -- online polls are incredibly easy to fix for any bored Web surfer with a few minutes to spare. But I'm hoping it will help narrow down the competitors. Vote away!

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TV commercials: Local yokels and regional ads

Posted: Tuesday, July 31, 2007 2:32 PM by Gael Fashingbauer Cooper
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I love regional commercials. Many of them are amateurish, which either lends to the charm, or lends to the laughter. And since so much of our nation has become homogenized, with the same big-box stores and chain restaurants from San Jose to Syracuse, it's almost shocking to watch an ad for a store or business you've never even heard of.

In my home state of Minnesota, one of the most memorable regional ads was for a chain of home-improvement stores called Menards. CONTINUED >>

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TV commercials: Ads that bring the funny

Posted: Monday, July 30, 2007 1:11 PM by Gael Fashingbauer Cooper
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I've been busy with the TV critics' summer press tour, but yes, the TV commercial contest is still on. We've received plenty of nominees for worst ads (can anyone beat the creepy Sour Skittles milking man?), but are still kind of hunting around for a GOOD ad. Add any nominations in the comments.

Our past winners have been the Citibank identity theft ads, the HP "Frames" ad, and the talking cows for Real California Cheese. The HP ad was a marvel of technology and photography, but the other two winners both won, in part, because they hit viewers right on the funny bone. CONTINUED >>

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TV commercials: Keeping the discussion alive

Posted: Thursday, July 19, 2007 9:40 AM by Gael Fashingbauer Cooper
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When I left for the TV critics' summer press tour, I had high hopes of interspersing TV commercial-contest posts with my updates about the new fall shows. Ha. Yeah. We plan, God laughs. As you may have noticed, that's just not happening. The tour is pretty all-consuming, and I'd hate to skip a panel on an old favorite show, or what could be the hot new show of the fall.

So I'll start this post and what's called an open thread, meaning all topics about TV commercials are pretty much fair game here (decency rules apply, duh). You can revisit one of the topics we've already discussed, bring up a new topic, or just share your nominations for best/worst ads this year. CONTINUED >>

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Vintage ads: Come back, Grimace!

Posted: Friday, July 13, 2007 6:00 AM by Gael Fashingbauer Cooper
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Let's take a one-day break from hashing over current commercials and go back in time. YouTube is wonderful for many things, but one of them is that it acts as a little time machine, allowing you to go back into your past and revisit videos you have completely forgotten about, from old movie clips to news events to yes, even vintage commercials.

Obviously, none of these Ye Olde Ads are eligible for our contest, but they're sure a lot of fun to watch, even if you don't remember seeing them the first time around. CONTINUED >>

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Commercials we actually like: Mac vs. PC

Posted: Thursday, July 12, 2007 8:28 AM by Gael Fashingbauer Cooper
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Ugh, the creepy commercial discussion was so creepy it kind of disturbed me. I think we need a cleansing breath. How about moving on to that oh-so-rare find, commercials we actually like? Why there's...  And of course...   And don't forget... No, seriously, there have to be some, right? CONTINUED >>

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